Why And How You Should Be Testing Your Trial Sign-Up Forms
Marketers everywhere are under increasing pressure to prove and improve the value of their programs. As a result, testing and analysis have become core components of the online marketing toolkit. While...
View ArticleConvert Revenue Leakage to Revenue Uplift with the Avangate Summer ‘15 Release
The old ABC’s of web, “Always be converting,” is as relevant now as it ever was. But as digital businesses are finding out, maximizing customer lifetime value – and not pressure – is the most effective...
View ArticleThe Advantages Of A/B Testing Your Upsell Offers
Determining the optimal price point for a produce or service is one of the biggest challenges for any SaaS company. It’s never easy to place an objective dollar figure on something that carries so much...
View ArticleClik here to view.
Industry Buzz – July 2015
Hi sellers! We’ve collected great tips this month to help you improve your strategies, as well as building off the industry’s deepest set of tools to support the entire digital commerce lifecycle....
View ArticleClik here to view.
SaaS Case Study: Improving Conversions by 12% with Fewer Form Fields
“Less is more”, the old adage goes, and we’ve confirmed that less can be way more when it comes to cart conversion rates. Avangate recently ran some split tests on the Checkout page that increased...
View ArticleClik here to view.
Trust No One? How Building Trust Can Increase Your Conversion Rate
The Internet was new and scary when Agent Fox Mulder popularized the phrase “Trust no one” during The X-Files’ heyday, but even today plenty of consumers are still hesitant to put their trust in...
View ArticleHow To Write Strong Renewal Emails That Boost Revenue
According to a 2015 Marketing Cloud’s latest State Of Marketing Report, 20 percent of primary business revenue stem directly from email marketing. It’s clear that a result-driven email marketing...
View ArticleClik here to view.
A/B Testing to Increase Conversion Rates
Sometimes the best tests don’t tell us anything at all. When we go to the doctor, for example, we probably hope that our test results are negative. But when we get into things like CRO, we suddenly...
View ArticleClik here to view.
6 Principles of High Converting Landing Pages
A landing page can either make or break your marketing campaign. So how can we create landing pages that actually convert? Duane Brown, a performance marketer from Unbounce joined us recently to share...
View ArticleClik here to view.
The ABC…Zs of Conversion Rate Optimization
Every CRO project should begin with a baseline measurement and benchmark of the key metrics. There are many tools available today to marketers for granularly measuring web and mobile traffic and user...
View ArticleClik here to view.
10 Elements to Split Test on Any eCommerce Page
Many eCommerce stores are struggling with cart abandonment and the resulting revenue loss. The eCommerce industry loses $18 billion to this problem every year because many online stores haven’t...
View Article
